Source ordered design
This page will eventually gain some design. What you see now is simply the source - or "what google sees".
When you're optimising for google, also known as SEO = Search Engine Optimisation (or Optimization if you're from USA), you'll wanna make sure that the important stuff on your page, such as the main article (this text on this page) comes first. Menus, headers, margins etc should be at the end of the document. What's on top is most important, pretty much as in a magazine, a newspaper or a PM.
In real life, this would be the main article. Generally - in good old table designs, this part comes in after a lot of other markup, menus, margins and stuff. Here - we put it right at the top, where it belongs.
And we use standard markup
Like the header above - an "H3" or bold and italic. No funny business - clean markup and Google is happy.
Right margin
This will eventually be the right margin in a three column layout. This is more important (in this design case) than the left margin, since that only contains the menu. This is text, or information, and should be treated as such. Higher up on the page, higher ranked in search engines.
This might be a good place to put links, perhaps to another well designed page (not visually, unless you're into yellow on green) such as Balloons.se. We like balloons for some reason. That page has the same source order as this one, only tied together with a Cascading Style Sheet (CSS). Very nice, but hey - we're biased.
Putting some outbound links on your page helps the site you're linking to. In swedish it'll help you to "hamna i topp på google" (and there I went ahead and pushed that page forward a bit).